Spring 2022

Finding a burst of blue color from a robin’s egg can elicit squeals of delight from anyone who sees it. 

It’s finally spring here in the northern hemisphere but since it’s 98 degrees in Los Angeles today it feels more like spring on Mercury.

While this may be the season that you’re inclined to clean out your closets, wash your windows, shampoo your rugs or any other spring cleaning you’d like to accomplish, what about spring cleaning for your brand? 

Things might be creeping back to some semblance of the before times yet everything is still kind of different. We’ve acquired new wisdom from all that reflection done during the pandemic and our priorities might have shifted. Doing things the same way doesn’t quite cut it anymore. Maybe a spring cleaning - a re-examination of your work, your image, and how you connect with your audience - might be a worthwhile exercise. It could be just changing up a few words on your website. It could be going through your buried treasures and early work only to discover that they feel fresh and relevant again - and wanting to make sure that all the right eyeballs see your genius with a new marketing strategy. It could be rethinking your needs and building a plan to achieve new revenue goals. 

And just like when you clean your house, you’ll feel great. Energized and ready to go.